The strategy focused on patient clarity, brand alignment, and treatment discovery. Instead of rebuilding the previous website page for page, I developed a simplified sitemap and content structure based on how patients actually approach aesthetic and wellness care. Many visitors do not know the name of the technology, device, injectable, or treatment they need. They simply know the outcome they want, such as clearer skin, improved facial balance, more energy, weight loss support, reduced redness, better sleep, or healthier aging. To address this, the new website introduced a dedicated Start Here experience that allows visitors to explore concerns and desired outcomes before being guided toward the appropriate service category or consultation. Boho’s services were reorganized into several primary categories: Boho Luxe Facials Elevated Blends Bio-Boosting Treatments Precise Correction Treatments Aesthetics Wellness Each primary treatment category follows a consistent structure that explains the purpose of the category, the outcomes it supports, the treatments included, and the practical information patients need before scheduling. The site structure included a homepage, Start Here page, category pages, About page, rewards access, scheduling, and contact information. The visual direction was designed to better reflect the experience already communicated through Boho’s social media and physical clinic. The website combines elegant typography, warm neutral tones, dark textured sections, premium imagery, subtle movement, and an editorial layout to create a high-end experience without feeling intimidating or overly clinical. Key work included: Developed a fully custom, responsive website in Framer. Replaced the complicated WordPress navigation with a simplified sitemap and user flow. Created a Start Here page centered around patient concerns, goals, and desired outcomes. Organized treatments into clearer aesthetic and wellness categories. Developed reusable category page components that could accommodate multiple treatments without requiring an excessively long page. Created treatment selectors that allow patients to explore individual services within each category. Structured treatment information around descriptions, benefits, downtime, appointment length, devices, and technologies. Wrote and refined professional website copy based on Boho’s completed content questionnaire, company story, care philosophy, treatment information, and patient goals. Created dedicated content for Boho Luxe Facials, Elevated Blends, Bio-Boosting Treatments, and Precise Correction Treatments. Developed an About page communicating the company story, founder vision, philosophy of care, team, and what makes Boho different. Reframed problem-focused messaging into positive, results-oriented language centered around outcomes patients want to achieve. Developed consistent before-and-after sections, testimonials, educational content, FAQs, and scheduling calls to action. Aligned the website’s visual identity with Boho’s social media presence and established brand personality. Integrated scheduling and gift card access through Boho’s patient management system. Built reusable sections and components that can support future treatments, promotions, photos, and website updates. Designed the site around consultation and personalized treatment planning rather than requiring patients to select a service without guidance.