Web Design, Advertising
D Lines Trucking
Jun 14, 2024
Overview
Designed and created a stunning landing page for job applicants and developed a comprehensive website for D Lines, Inc., highlighting their specialized transportation services.
The Client
D Lines, Inc. is a family-owned hazardous material transportation company based in Effingham, IL, with nearly 40 years of industry experience.
The Challenge
D Lines, Inc. needed a modern, professional website to showcase their expertise in hazardous material transportation and provide clear information about their services, core values, and career opportunities. The goal was to create an informative and user-friendly site that would enhance their online presence and attract both clients and potential employees. They initially contacted my associate, Christy Hakman, about running some digital advertising campaigns to fill open driver positions. Christy then asked if I could create a full website to support these efforts.
My Approach
To address this challenge, I conducted a thorough analysis of D Lines' brand and target audience. I designed the website with a clean and professional layout, focusing on easy navigation and clear content structure. The site includes detailed service descriptions, an overview of the company’s core values, and dedicated pages for careers and contact information. Additionally, I ensured the site was SEO-optimized to improve visibility in search engines. Given that D Lines was also looking to hire for specific driver positions, the careers page was tailored to highlight job requirements and benefits, making it easy for potential applicants to find relevant information and apply.
The Results
The new website for D Lines, Inc. successfully highlights their industry expertise and commitment to safety and excellence. It has improved their online presence, making it easier for potential clients to understand their services and for job applicants to find relevant information. The client was highly satisfied with the website’s design and functionality, noting an increase in inquiries and positive feedback from users. Their ad campaign and the new website led to successful hiring, with one employee hired and three others interviewed for different positions. The client expressed interest in continuing to work with me to expand the site further.
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