It's On the Sign
Apr 29, 2023
Designed and created a stunning website redesign.
It's On the Sign is a digital billboard advertising business located in Nokomis, IL. They sell advertisements for their digital billboard to help local businesses promote their specials and services.
I was tasked with redesigning the old website. It lacked communication of what the business was and the process to buy an advertisement was complicated and ineffective. The client asked me to help simplify the user experience and communicate their services more effectively. They also agreed to my suggestion of rebranding the logo and brand.
The first step of the process was to brainstorm the ideal user-experience journey would be. We decided that the main purpose of the site should be easy to use and excessively straightforward. From there, I designed the logo and built out the structure for the site. Then, I designed the elements of the site to match the new brand guidelines from the logo. We then discussed the addition of extra content to highlight the benefits of advertising on the billboard, and worked through the copy for those sections. Once the content was plugged in, the site was pretty much finished, so I sent it out for the first revisions. After making the revisions and getting the OK from the client, I worked on the SEO and domain settings, and it was published!
I'll let the results speak for themselves. "Holden was efficient and effectively transformed my website to be simple and user-friendly. I also appreciate his ability to communicate with me throughout the process - something rare in today's high tech / low customer care environment." - Ryan Follis, Owner of It's On the Sign. Check out the link below to view the final result!
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