Lorenz Supply Co.
Sep 23, 2025
Overview
Lorenz Supply Company partnered with HLew Marketing to modernize their outdated website and strengthen their digital presence. The goal was to create a professional, user-friendly platform that reflected the company’s reputation for reliability and quality in the janitorial and industrial supply industry. Through a complete website redesign, we streamlined navigation, improved mobile responsiveness, and built a clean, modern layout that showcases their full range of products and services. The result is a faster, more intuitive site that better serves both new and returning customers.
The Client
Lorenz Supply Company is a trusted provider of janitorial, packaging, and maintenance products serving businesses across the Midwest. Known for their commitment to quality service and dependable supply chain solutions, Lorenz has built lasting relationships with schools, healthcare facilities, and commercial operations for over 50 years.
The Challenge
Lorenz Supply’s previous website was functional but outdated — lacking the structure, design quality, and clarity needed to communicate their value to customers. Navigation was clunky, visuals were dated, and key product information was hard to find. The company needed a refreshed website that reflected their professionalism, made it easier for customers to browse product categories, and positioned them as a modern leader in their industry.
My Approach
We began by restructuring the site architecture to make product discovery effortless. The new design emphasized usability and brand consistency, combining clean visuals with clear calls-to-action. Developed a responsive layout optimized for desktop and mobile. Created concise, SEO-friendly copy highlighting product reliability and company experience. Improved user flow with a simplified navigation menu and clear product categories. Integrated fast-loading, secure hosting through modern web infrastructure. Every design and content decision was made to reinforce Lorenz’s trust, longevity, and customer-first reputation.
The Results
The redesigned website has given Lorenz Supply Co. a modern digital presence that matches their long-standing reputation for quality. Enhanced user experience and faster navigation. Consistent branding across all pages. Increased credibility with a professional, clean design. Positive client feedback and improved engagement metrics post-launch. Lorenz Supply Co. now has a digital platform built to support their growth and serve their customers more efficiently for years to come.
Ready to get started?
Schedule a free discovery call where we will breakdown a full marketing analysis of your business to see if we would be a good fit to work together.